I've posted this elsewhere, but have not received a response, so I'm hoping Kevin sees this and can answer:

Since one of Apollo's key benefits is to allow developers to create "sometimes on RIA's", business intelligence must reside on the client side for those moments when the user is "offline". Therefore, serious applications would require a level of protection of the intellectual property contained in the source code. Currently, swf's can be decompiled easily and a developer's only protection is to try to obfuscate the code. But that is an imperfect workaround to the problem.

Are there any plans for improving this situation with Apollo? It doesn't sound like it, which is unfortunate. I think a lot of serious applications will be developed using competing technologies if such protection does not exist in Apollo.

The idea that Apollo can somehow avoid 'browser incompatibilities' sounds impossible to me. Every browser out there claims to be compliant with the standards, yet they all have kinks that make them incompatible with some feature. Is Adobe somehow going to succeed with a perfectly standards compliant, glitch free HTML/CSS viewer where no other has ever succeeded? Regardless whether this is a true 'browser', it still has to have some engine that interprets HTML/CSS code, and I can't see how Adobe assumes it will have the perfect engine where all others have (come close but) failed.

I'm sorry, but aren't Adobe just stating the obvious here when desktop flash applications have been available for ages? Just take a look at the great work done with Zinc (www.multidmedia.com) which my company has used for years now. It seems to me that this was the true innovation and now Adobe are acting like they're "innovating" with Apollo.

MAX had great energy. The combination of Macromedia's product momentum and energy and Adobe's design sensibilities made the keynotes worth seeing. Kevin Lynch's quiet credibility worked especially well. Of course, there weren't any Steve Jobs-style mega-announcements but that's the difference between a consumer play (where you keep everything secret till the last second) and a developer/enterprise play (where the Labs concepts works great).