High-Tech Public
Relations and Alan
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BEA Challenges IT Industry to 'Think Liquid'
BEA has unveiled a new brand identity, corporate tagline and marketing campaign designed to raise the company's profile and to communicate its value proposition to IT customers. Its new tagline is 'Think Liquid' - coined to reflect BEA goal of being the leading independent provider of enterprise 'infrastructure software,' enabling the free flow of information, business processes and services within and across businesses.
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